Google Analytics Course


A premier web analytics program offered by Google, Google Analytics does the important job of reporting on website traffic. After acquiring Urchin, Google launched the service in November 2005. Google Analytics is the most popular web analytics service available on the internet. It is available in two versions in the market. They are Google Analytics 360 and Google Analytics for Mobile Apps.

Features

Along with AdWords, it is used to keep a record of online campaigns by keeping track of conversions and online page quality. Keeping track of sales, downloading a particular file, lead generation and tracking the number of viewers viewing a particular page are some of the important functions performed by Google Analytics.

It can always separate scarcely viewed pages and find out for how much time the visitor has stayed on the page. It can also find out his geographical location. Google Analytics aims to display dash-board type high -level data for the erratic user and infuse further deeply researched data into the report set. Added to it are the additional features of categorizing website visitors. Sales activity and performance can easily be tracked by Google Analytics e-commerce. The e-commerce report measures a site’s revenue, transactions, and checks other parameters.

Google Analytics brought to the market in September 2011 Real-Time Analytics, which facilitates the user with adequate information regarding visitors to the site. A user can command at his disposal 100 or more sites, where each profile corresponds to some website. In this case, websites having less than 5 million visits per month are considered, unless the site is linked to AdWords campaign. Google Website Optimizer is another component of Google Analytics. Google Analytics Cohort Analysis helps marketers to successfully plan and put into practice different business strategies.

Technology

Page tags are part of Google Analytics and they are called Google Analytics Tracking Code which is a fragment of JavaScript that the owner implements on all page of the website. The tracking code is implemented in the client browser and important information is found. The tracking code has in store a bigger JavaScript file from the Google web server which sets different quality criteria varying with the user’s account number. The bigger file measures 18 kb. Loading of the file is not essential due to browser caching.

Not only this, other than providing information to Google server, the tracking code puts a first party cookie on each user’s computer. This cookie has in store additional information called the Clientld.

Limitations

Google Analytics is activated to mobile websites through mobile packages. Server tracking codes such as ASP.NET, Java Server Pages or Perl is used as a server-side script in the mobile package. Google Analytics tracking code can be blocked by adding screening extensions and programs and mobile apps like Disconnect mobile.

Google Analytics cookies can also be blocked or deleted by users. Google Analytics cannot collect data without these cookies which are loaded into the system. In this case, website owners can adopt a different approach to setting privacy policy.

Performance

Google Analytics hardly affect site performance as Google’s JavaScript code allows pages to run swiftly. It is still the most popular website analytics service in the world.